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Does Pepsi have its own cryptocurrency?


The world of cryptocurrencies continues to make its way more and more among traditional companies. But, the question we ask ourselves here is: Does Pepsi have its own cryptocurrency?

It is no secret to anyone that the Tail War is one of the most at odds when we talk about consumer products, there is an infinity. But, the most important perhaps in our region is Pepsi and Coca – Cola.

For almost 100 years these two brands have struggled with nails and teeth for the supremacy of tails. Has the Coca Cola war won over Coca Cola, at least in our crypto ecosystem?


Pepsi, it was the first tail brand to launch a crypto … No, it’s not true at all.

As much as we want to say that another of the super giant firms in the traditional world has joined our cryptoverse; The truth is that this is not the case.

Pepsi, in a kind of marketing move, has tried to take advantage of the recent boom in popularity that cryptocurrencies and Blockchain technology have presented; calling this promotion as «Pepcoin» When the truth can not be further from what we know as a crypto.

How does it work?

First of all, Pepsico, is a giant in the world of junk food, has Aquafina, Cheetos, Chester’s Fries, Mountain Dew, Doritos, Fritos, Funyuns, Lay’s, Lipton, Mug Root Beer, Munchies, Pepsi, Ruffles, Sierra Mist, Smartfood and Sun Chips; and with many other brands more particular to each country where you are.

Thanks to this, the company announced ago a few months on «Rewards Program» called Pepcoin, along with the union of PayPal and Venmo.

As we see, it is not a cryptocurrency, but a promotion that offers a 10% refund of the purchase on some of the brands we mentioned. Those who want to participate first will have to create an account on the Pepcoin platform.

Then, you will have to buy some Pepsico products and scan your barcode with the mobile application, within 2 days.

Unfortunately this promotion is only available to the United States 🇺🇸, for now.

Some of the brands other than Pepsi that offer rewards in Pepcoin
Some of the brands other than Pepsi that offer rewards in Pepcoin

You have to read the small letters

Pepsico almost deceives us with the name, making us dream for a second that they were going to launch their own cryptocurrency. Then, it tells us that it is only available to American users. What else does this signature tell us in the small letters?

Once you reach a value of $ 2 you can withdraw this money in your PayPal account. Most likely, it costs you more transaction costs than this $ 2.

In addition to this, the food purchased must be a perfect combination between a Snack and a drink (without repeating it). Which means that you will necessarily need to buy both junk foods to qualify for this.

If this is not enough, you can only do this 3 times a day. And a maintenance fee of $ 0.25 every 4 months; If your account is inactive.

Wow, how cool is the “crypto” currency of Pepsi.

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Ernesto Briceño Leonett

Economics student of the UCV. Defender of individual freedoms and of course also of the market and cryptocurrencies.

Ernesto Briceño Leonett

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